Research points out that information is fundamental so that girls are not ashamed to talk about it
“Tabu” is the second word most used by young people between 12 and 25 years of age when it comes to menstruation , only to be “women”. This is what a research done by CAPRICHO , with the support of April Intelligence , which served as the basis for the new campaign Siempre Semper, launched on Thursday (08).
The analysis was based on 9,062 responses from girls from all regions of Brazil. The recurrence of the term “taboo” occurred in a free space at the end of the research, where the young women could talk about their menstruation . In it, most participants expressed a desire to see the subject portrayed in a natural way .
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When asked who they would tell about the first menstrual period , 70% of the girls answered that it would be for the mother. Girlfriends were in second place (8%) and sister in third (6%).
However, at a time when the subject is a source of information on the subject in general, mothers are left behind on the internet. Among young women between the ages of 18 and 25, 78% use the internet to learn more about menstruation , 44% turn to mothers and 35% choose to ask their friends.
These rates among adolescents aged 15 and 17 are, respectively, 77%, 55% and 44%. The percentage of girls between 12 and 14 years of age is 67%, 62% and 42% in due order.
When the question was about who the participants usually talk about menstruation , the friends led the answers (70%, 77%, 73%, respectively, from the oldest to the youngest), mothers were in second place (52% 57%, 60%) and the sisters third (17%, 13%, 13%).
These data show that, although the initiation in the theme happens in the family context, the update usually occurs in external sources. However, research shows that mothers continue to play an important role in reducing taboos, shame and misinformation.
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Of the young women who answered that they had a mother and the internet as a source of information, 38% believe they know a lot about menstruation , against 24% of those who do not have participating mothers and have access to the internet.
At the same time, the second group had 2% of representatives saying they did not know anything about it and 23% said they knew little, while at first nobody said they did not know anything and only 12% said they knew little.
These results show the importance of dialogue with daughters so that they understand better and feel more comfortable with the menstrual period.